Are you on the hunt for a social media management tool? As a social media manager, we know how hard it is to find a tool that meets all your needs. Hootsuite and Sprout Social are two of the most popular tools out there. They both offer features that will make your life easier, but which one is better for you? Let’s compare.
Hootsuite vs Sprout Social: Social Media Platforms
Hootsuite supports over 35 social media platforms, including Twitter, Facebook, Instagram, LinkedIn, YouTube, etc. On the other hand, Sprout Social supports fewer platforms, such as Twitter, Facebook, Instagram, LinkedIn, and Pinterest. However, Sprout Social’s integration with Pinterest makes it a great option for e-commerce clients.
Winner: Hootsuite
Hootsuite vs Sprout Social: Features
Both Hootsuite and Sprout Social offer a variety of features that can help you manage your social media. For instance, they both allow you to schedule posts in advance, track mentions and keywords, and collaborate with team members.
However, Hootsuite has more robust analytics features with over 200 metrics, including Google Analytics integration. On the other hand, Sprout Social offers advanced social listening features with its Sprout Insights analytics tool. Another advantage of Sprout Social is its smart inbox feature, which makes it easier to manage multiple channels.
Winner: Tie
Hootsuite vs Sprout Social: Pricing
When it comes to pricing, both Hootsuite and Sprout Social offer comparable packages. Hootsuite’s professional plan starts at $19/month, while Sprout Social’s Deluxe plan starts at $99/month. However, it’s worth noting that Hootsuite charges per user, while Sprout Social charges per social profile.
Winner: Tie
Hootsuite vs Sprout Social: Customer Support
Hootsuite and Sprout Social both offer great customer support. Hootsuite provides its users with 24/7 customer support through phone, email, or live chat. Similarly, Sprout Social provides 24/7 support via phone or email, with an average response time of 1 hour.
Winner: Tie
Conclusion
Choosing between Hootsuite and Sprout Social comes down to personal preference, the size of your business, and which social media platforms you prioritize. Hootsuite may be the better option for large companies with a focus on analytics, while Sprout Social may be the better choice for businesses looking for a smarter way to manage social media.
References
- Hootsuite. (n.d.). Plans and pricing. Retrieved July 22, 2021, from https://www.hootsuite.com/plans-and-pricing
- Sprout Social. (n.d.). Plans and pricing. Retrieved July 22, 2021, from https://www.sproutsocial.com/pricing/
- Petrosky, A. (2021). Hootsuite vs Sprout Social: Which Social Media Management Tool is Best for Your Business? Retrieved July 22, 2021, from https://www.business2community.com/social-media/hootsuite-vs-sprout-social-which-social-media-management-tool-is-best-for-your-business-02317818